The data gap in football is a decision gap.
Top European clubs operate with structured data pipelines built over the past decade. Clubs across North Africa and the Middle East are making €2M+ recruitment decisions on video observation and subjective evaluation.
The limitation is not talent. It is the absence of accessible intelligence infrastructure. RiseUp is built specifically for data-poor, highly competitive, single-camera environments — no assumptions about existing infrastructure, no hardware, just the footage every club already has.
A large market with no viable data product.
700+ professional clubs across Africa and the Middle East operate with virtually no structured performance data. European analytics firms have ignored this market — it requires hardware, local presence, and league relationships they do not have.
We are starting with Morocco's Botola Pro: 32 clubs across two divisions, a pipeline of talent flowing into European leagues at increasing frequency, and a second division where the data simply does not exist — because coverage in Morocco is bought by the federation for the top flight, and a relegated club loses it.
Four people, every layer covered.
- Zakaria DahmouchCEO · Product & Engineering
- Product direction
- Full-stack & analytics
- Pricing architecture
- Club integration
- Amine Ait HammaCTO · Computer Vision & AI
- Computer vision pipeline
- Detection & re-identification
- Tracking & homography
- Model training & evaluation
- Ezzoubir Riahi IdrissiCGO · MENA Development
- Club acquisition
- Partnership structuring
- CRM & pipeline
- Market expansion
- Adam ElbhciriCMO · Marketing
- Category creation
- Technical content
- Inbound & brand
- Commercial performance
Three principles, no exceptions.
- Minimum evolvable product
Every architectural decision is cheap to evolve later, not just optimised for the demo. When choosing between two designs, we pick the one whose contracts survive the swap.
- Confidence is first-class
Every estimate carries its own uncertainty band. Analysts see what to trust and what to verify. A number without a denominator is not a measurement.
- Wedge before expansion
Morocco first. France next. MENA after. Win one market completely before adding another.
See it run on a match you know.
We process your first match free, and walk you through the output.